About

The Diploma in Al-Driven Digital. Marketing is designed to equip students with the essential skills and knowledge required to excel in the digital. marketing landscape. The curriculum focuses on integrating Al tools and technologies to enhance marketing strategies, optimize campaigns, and improve overall effectiveness. The course is divided into three primary modules: Marketing Foundations & Social. Media Marketing (SMM), Web Design & Search Engine Optimization (SEO), and Digital Advertising & SEM (Search engine marketing).

Theory

• Introduction to Digital marketing, Types & Key Concepts
• Web Design, Graphical design & SEO
• Digital Advertising & Digital Marketing Analytics

Practical

• Social Media Marketing(SMM)
  • Facebook, Instagram
  • Content Marketing
  • Creative & Designing
• Graphic, Web Design & SEO
  • WordPress
  • Keyword Research
  • Web & SEO
  • Onpage, Offpage SEO & GMB
• Digital Advertising & SEM
  • Meta Paid Marketing
  • Google Adwords & SEM
  • Youtube, Linked & Marketing Automation